Head of Paid Media

Applivery is the next-generation, AI-driven Unified Endpoint Management (UEM) and app distribution platform. We empower IT and security teams worldwide to secure, automate, and scale their digital workplaces across Apple, Android, and Windows. Recognized in the Gartner® Magic Quadrant alongside giants like Microsoft, our software is trusted globally by market leaders including Mercedes-Benz, Starbucks, Snapchat, Supercell, and BNP Paribas.

We are a high-velocity, product-first scale-up. We don’t do bloated hierarchies or corporate bureaucracy; we thrive on extreme autonomy, speed, and pride in execution. Here, you won’t be a cog in a machine—every person has a direct, visible impact on our product, our culture, and our trajectory.

As we enter our next phase of hyper-growth, we are looking for builders who want to leverage AI, take extreme ownership, and help us scale a product that shapes how the world works. This is the perfect time to hop on board.

We are looking for a high-agency, deeply technical Paid Media Lead to own and execute our global acquisition engine.

This is a 100% Individual Contributor (IC) role. There are no agencies to manage, no direct reports to delegate to, and no layers of corporate bureaucracy. You will directly own our €M paid media budget end-to-end—from strategy and capital allocation to writing copy, setting up tracking, and hitting the launch button.

If you are a multi-channel marketer who thrives on pure execution, technical autonomy, and measurable business impact, we want you on the team.

• Own the engine: Run, optimize, and scale Applivery's paid media campaigns across LinkedIn, Google Ads, G2, and Gartner Digital Markets (Capterra). You aren't just a Google Ads specialist; you build cohesive, multi-channel engines.

• Deploy capital efficiently: Direct our €M budget, fine-tuning bidding strategies and media mix to maximize ROI, lower CPL, and accelerate high-quality pipeline growth.

• Optimize conversions (CRO): Design and run continuous A/B tests on landing pages, user flows, and ad creatives. You’ll relentlessly optimize for our Ideal Customer Profile (ICP).

• Fix the plumbing: Build your own attribution models, performance dashboards, and tracking systems (GA4, UTMs). You trust data, and you make sure it’s accurate.

• Own the full funnel: Align campaigns from awareness to conversion (TOFU → MOFU → BOFU), ensuring every euro spent drives revenue, not just vanity metrics.

• Collaborate directly: Work alongside internal product marketing, design, and growth operations to spin up high-converting landing pages and cohesive messaging.

• SaaS Native: 3+ years of hands-on experience scaling paid media. You speak the language of CPL, MQLs, LTV, and payback periods.

• The €M Track Record: Proven experience managing and scaling large-scale budgets efficiently. You know how to scale spend without letting efficiency tank.

• Pure Execution Force: You are completely self-reliant. You don't need an external agency or an internal team to deliver results. You build, ship, and iterate yourself.

• Multi-channel Mastery: Deep, practical expertise with LinkedIn Ads Manager, Google Ads, G2/Capterra, and GA4.

• Product Mindset: You understand that great ads fail without great landing pages. You have strong opinions on design, clear copywriting, and user experience.

• Location: You are based in Madrid.

• Hands-on experience with Account-Based Marketing (ABM) platforms.

• Deep knowledge of marketing automation (HubSpot, Pipedrive) and SaaS-specific attribution tools.

• Experience utilizing AI-driven optimization strategies to speed up your execution.

As a certified Great Place to Work®, we believe that driving high performance goes hand-in-hand with cultivating total trust. We are scaling fast, which means our goals are ambitious and the environment is dynamic, but we back that challenge up with the autonomy, flexibility, and top-tier benefits you need to thrive.

• A Culture of Growth & Connection: You’ll join a vibrant, highly collaborative team where we tackle big challenges together—and celebrate our wins just as hard. There is a massive path for professional development here, wrapped in an environment where people actually enjoy working together.

• Trust & Flexibility: We operate on an objective-driven, results-oriented culture. We trust you to manage your time and balance your life effectively, without strict clock-in rules or micromanagement.

• The Friday Finish: Kickstart your weekend early with short Fridays, wrapping up at 3:00 PM all year round.

• Generous Time Off: Enjoy 23 days of vacation + December 24th and 31st off. Plus, your birthday is a holiday (and if it falls on a weekend, you can take the closest working day off!).

• Flexible Remuneration (via Alan): Optimize your net salary with tax advantages for meals, transport, childcare, and training.

• Health & Wellness: Access discounted health insurance (100% covered by Applivery after your first year) plus a monthly Wellness Stipend to spend on your choice of sport, gym, or well-being activities.

• Referral Bonus: Great talent knows great talent. Recommend someone amazing to join our team and earn a €500 bonus once they successfully complete their probation period.